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Market Competition Intelligence Dashboard

This interactive Power BI dashboard provides a comprehensive overview of marketing channel performance, regional sales, and manufacturer competitiveness within a fictional consumer electronics industry. Designed for strategy teams and senior stakeholders, it consolidates high-level KPIs with drill-down capabilities for data exploration across geography, product lines, and satisfaction metrics.

Description (Link to Dashboard)

Regional Sales Analysis & Competitive Manufacturer Benchmarking

  • Uses treemaps and geo-visualizations to identify high-performing macro-regions (East, Southwest) and provinces in China.

  • Channel mix across locations is visualized with pie markers, offering insights into regional marketing effectiveness and customer reach.

  • Evaluates each manufacturer’s income share and market trend over multiple years.

  • Trend lines of market share and quantity sold reveal long-term performance patterns and emerging shifts in dominance.

YOY & Product Satisfaction Analysis

  • Combines monthly trend lines and income bars to show seasonality in revenue, with peaks in Q4 indicating strong year-end sales performance.

  • Satisfaction scores (avg. 69.61) by product type and manufacturer help evaluate brand perception and product strategy.

Tools & Techniques

  • Power BI: Interactive dashboards, DAX, drill-through filters, slicers

  • Data Modeling: Channel and product segmentation, time-based measures

  • KPI Reporting: Income trends, YoY analysis, satisfaction scoring

  • Geo-Mapping: Sales by province visualized with pie maps

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